How do you quickly and economically train an automotive sales force spanning the country? The solution: DVD-based training, featuring bumper-to-bumper vehicle presentations.

The scope of the project is ambitious and the turnaround is quick.

Every year since 2000, Coolfire has videotaped, edited, and coordinated manufacturing of an annual product knowledge DVD series for Ford and Lincoln Canada. Up to six hours of video in two languages are produced each year. All this in a schedule spanning as little as seven weeks from the first shoot day to delivery in dealerships.

Coolfire assumed a key role in planning a sophisticated but easy to use DVD navigation plan. We designed and created artwork for logos, video graphics, DVD menus and packaging. All this, consistently delivered on time and on budget.