Biovail Corporation is a well-known Canadian pharmaceutical company that develops innovative drug-delivery technologies. Less well known is their extensive manufacturing capability to support the increasing production of their successful product line.
Biovial was determined to get that important message out to the investment community.
Working closely with the company’s executives, Coolfire planned an exciting and informative ‘virtual tour’ of the manufacturing plants. Sophisticated art direction, and extensive high-definition location shooting in Manitoba and Puerto Rico, yielded a video that beautifully reflected the high-tech environment of the plants.
Following Biovial’s annual general meeting, an investor event was held at the Toronto Stock Exchange. A question was on many investors’ minds “does Biovail have the manufacturing strength to back up their current and emerging products?”
The video succinctly answered that pivotal question with a resounding yes.